David L Mountain's resume


SENIOR MARKETING AND ADVERTISING DIRECTOR WITH EXTENSIVE B2C, B2B, SAAS AND E-COMMERCE EXPERIENCE

I have led teams at three different high-volume online advertising start-ups from start to over eight figures in annual sales. With thousands of campaigns in media and email acquisition, retargeting, reactivation, CRM and more under my belt, I provide sales and marketing support for B2B, B2C, SaaS, subscription and niche consumer categories. I combine findings from behavioral marketing data with client-side service and creative management for unique insights and innovation. My teams have attracted and retained business that generate tens of millions of dollars a year in revenue.

EXPERTISE

Advertising                                                       
Retargeting, Acquisition & Reactivation                       
Email, Social, Native & Programmatic                           
Copywriting for Brand, Direct & SEO/SEM                  
Art Direction                                                                     

Marketing
Strategic Positioning
Agency Client Service
Influential Presentations
Brainstorming & Analytics

Management
Team Leadership
Project Management
Vendor Negotiations
Mentoring

EXPERIENCE

MARKETING AND ADVERTISING DIRECTION, Hamilton, NJ • Founder - March 2015 -
M&AD is a free-lance agency servicing small companies and entrepreneurs
  • M&AD delivers a wide range of marketing and online advertising services
  • We offer a la carte service based on optimal practices, with a heavy focus on mobile-first execution
  • To date, M&AD’s clients have included emerging players in programmatic, cloud services, crowdsourcing, legal and pharmaceutical, with a focus in lead generation through direct marketing and social media
MY BUYS, New York, NY • Senior Director of Media Creative - June 2011 – March 2015
Acted as in-house agency for clients while learning category-wide marketing practices
My Buys is a first party data provider that lets clients use deep data recommendations in ads, Web sites, and email.
  • Led team from under $1 million in billing in 2011 to over $12.5 million in 2014
  • Managed internal and external design and coding teams for online advertisements
  • Completed up to 1,200 jobs a month, with copywriting and traffic management roles
  • Helped land and retain dozens of top-tier (+$10K per month) clients, in direct and pitch calls, with senior sales personnel
  • Reduced per capita job costs by over 50%, saving company over $95K in 2014, though process enhancements, contractor negotiations and process innovations
  • Advised management on product enhancements for HTML5, mobile, native / content campaigns and more
  • Delivered best-in-company deadline and throughput metrics (over 99.2% on time and error-free)
  • Promoted from Director level in July 2012
DATRAN MEDIA, New York, NY • E-Mail Services Director - 2007 - 2011
Provided marketing support to hundreds of clients in third-party lead generation
Datran was an email provider for acquisition and monetization.
  • Led in-house and external teams to produce hundreds of emails, ads, landing pages and more every month
  • Drove over $265K in direct billing for creative, and millions in incremental gains from new winning controls
  • Conducted dozens of client calls and consultations a year for high level clients and executives
  • Tripled output and testing success rate during tenure
  • Provided support for sales, marketing, business development, community publishing, and HR for three locations
  • Saved the company over six figures in negotiations with providers, and by streamlining production
AZOOGLE ADS, New York, NY • Associate Director of Campaign Optimization 2006 - 2007
Drove affiliate marketing programs with marketing and lead generation materials for partners and white labels
Azoogle provided marketing services to a closed network of providers.
  • Recruited by ex-manager to produce advertiser e-mails, banners and landing pages
  • Increased response and conversion performance for dozens of properties, with average conversion lift over 25%
  • Developed optimal practices around landing pages, emails and banner ads
CLARIA, Redwood City CA • Senior Marketing Communications Manager 2001 - 2006
Added over $10 million in billing through the development of optimal creative practices
Claria (fka Gator) was an adware provider, with targeted online ads delivered to over 100 million desktops at its height.
  • Led creative teams through three-year revenue rise of $4 to $14 to $40 million in annual revenue
  • Generated over $10 million in incremental profits from client retention, performance gains and higher eCPM
  • Created unique and highly successful online ads for over 1,300 clients, including over 80 in the Fortune 500
  • Coordinated business development findings, market research and database analytics to educate clients
  • Managed nine-person team while writing, editing and presenting optimization briefs to top-tier clients
  • In tests, optimized art outperformed client and agency art over 85% of the time (average gain: 25%)
  • Produced in-house print ads, white papers, press releases, e-mail newsletter ads and Web site copy
  • Promoted from Marketing Communications Manager in June 2003
ENVIVE, Mountain View, CA • Direct Marketing Manager 2000
Lowered lead costs while improving quality through marketing communications re-branding program
A web site performance optimization company, Envive sold SAP-style SaaS to Fortune 1000 companies.
  • Provided a results-driven direct marketing program, with new and more effective direct mail and e-mail
  • Cut costs per lead by 60% with more effective marketing materials and vendor negotiations
  • Envive lost funding during the dot-com crash, leading to full staff termination
HARMONY CENTRAL, Palo Alto • Direct Marketing Manager 1999–2000
Developed over 125,000 qualified leads for new brand launch through sweepstakes and content generation
Paul Allen backed Harmony Central, a musician content, commerce and community site, with a $15mm first round of funding. He then declined a 2nd round, leading to short tenure for all but the founders of the site.
  • Generated and monetized site traffic through e-commerce newsletters, driving millions in sales
  • Wrote and created promotional themes and contests, and also served as on-air talent for trade show Webcasts
DISC MAKERS, Pennsauken, NJ • Marketing Manager 1996 -1999
Led marketing re-branding that tripled growth, while protecting margin, for a high-end provider in a static market. Disc Makers is a custom media manufacturer.
  • Upgraded marketing materials for multiple business lines, leading growth from $25 to $40mm a year
  • Strategist and copywriter on Marketing plans, catalogs, newsletters, postcards and Web site copy
  • Managed Direct Mail, Customer Satisfaction and Orientation, and a 4-person direct mail production team
PHILADELPHIA MUSIC CONFERENCE, Philadelphia PA • Publicity Director 1993 - 1996
Helped launch a 3-day, 4-night event with thousands of attendees and dozens of venues
PMC was a new all-genre independent annual event.
  • As second-in-command to the founder, wrote directory, managed artists and media, evaluated talent, sold ads and more
  • Event was profitable in its second year, and the founder sold it after the fourth year
EDUCATION

SYRACUSE UNIVERSITY, Syracuse NY 1987 - 1990
Graduated in three years with two majors while working full-time
Achieved dual major B.A. in Journalism and Political Science (3.33 GPA)

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