Sometimes as a consultant, you get a client who is monumentally frustrated by a single metric. It's resisted previous efforts at optimiz...

Occasionally when you talk to a client, they give you clues as to how the relationship is going to go later. But only if you know what to li...

(Nope, not a political post. Thanks for asking!) It's never good when a content blog goes quiet for a long time, but since we've las...