Once upon a time, there was a client who had a severe problem in converting prospects to paid. The mid-funnel conversion materials appeared ...

A few years ago, I was working a free-lance contract at a behemoth tech company, getting their email campaigns up to snuff. Word came down f...

As part of my role for a recent client, I have been adding to my email bona fides, which also means going to webinars involving personnel fr...