Principal: Zach Gursky, Founder
Needs: Strategy and Creative (Web site and marketing collateral)
Challenges: Mobile-first and industry-ready assets on v1, without traditional turn or iteration. Making royalty-free images look unique in a highly trafficked industry.
Background: Telltale is a simple but powerful new entrepreneurial business model, where programmatic media buying meets medical professionals. The result is provider centric marketing solutions that promises to change the world of pharmaceutical advertising as we know it, by deeply improving reach and frequency controls for advertisers to their target audience.
Final deliverables: Investor-centric and responsive Web site that deploys properly on all commonly held platforms for an affluent audience. Related marketing collateral.
Zach says: "M&AD is a great partner for a number of reasons. First off, I trust and like Dave Mountain, who really drives projects home from requirements to execution. Dave's also able to provide strategic guidance on all aspects of marketing, and flexible when it comes the particular needs of my highly-regulated industry. When I needed options, M&AD delivered... and from RFP to launch took less than six weeks. Not only did I get great materials at a reasonable price, I also got them fast enough to preserve my first to market advantage."
M&AD says: "Telltale plays in a space that's strongly over-farmed by image professionals, so we had to dig deep to review a number of little-known and non-American image banks to find work that was on brand and unique. Zach's willingness to take suggestions made the speed to go-live much easier to attain, and we're pleased to have everything work for multiple platforms. Telltale was a very rewarding project to work on, because we know that we've made a real difference in the success of a great idea."
Site: www.telltalehealth.com
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