Principal: Phil Hollrah, Vice President of Product Marketing
Needs: Competitive Analysis
Challenges: Expert level work needed on deadline
Background: Demandbase provides B2B cloud marketing services for some of the world's best companies. They compete in a white-hot industry, with major players and partners making big moves. With trade shows and other time-sensitive events compromising bandwidth, they turned to M&AD for help.
Final deliverables: Excel and Powerpoint assets.
Hollrah: "M&AD gave me exactly the base information and assets that I needed, when I needed it, for a major competitive analysis project. Their initiative, deadline reliability and attention to detail helped us get started and drove this important project forward. Full marks. We'd use them again."
M&AD: "Demandbase provided an outstanding framework and clearly defined needs for the project, which allowed us to spend more time doing what they wanted us to do, rather than checking back with them. They've got a great plan and service, and we're proud to have them as a client."
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