Principal: Dean Albano, Principal Consultant
Needs: Marketing Consultation
Challenges: Positioning for an IT support service
Background: The Hempstead Group was a full-service IT consultation business, with proprietor Dean Albano providing detailed network, server, SAN and wireless solutions for a wide range of businesses.
Final deliverables: Consultation support at start up, and ghostwritten copy for a recurring newspaper column.
Albano: "In the heavily technical fields where I live, it can be very difficult to bring concepts down to the level where prospects understand the value of what you are doing. M&AD was an invaluable resource for me to present a public face that was approachable and understandable to the general public. Without them, I wouldn't have been able to launch my business, which got me to the next stage of my career. They are unmatched when it comes to speed and ease of use, and have my full confidence."
M&AD: "The Hempstead Group was an ideal client for ease of use and willingness to take coaching. They absorbed concepts easily, adapted to changing business climates, and showed remarkable tenacity over the years in providing value to clients. It's no surprise to us that Dean is where he is now, and we're happy to have been of service."
No comments:
Post a Comment