Principal: John Hagan, Owner
Needs: Rebranding and lead generation
Challenges: Education and lead qualification in a highly specialized market niche
Background: Trilon is a pioneering IT service, with over 20 years of unparalleled support for a wide range of client companies. For the M&AD project, Trilon needed to address an incredibly specialized audience of state government infrastructure engineers, in the only venue available -- a print ad in a niche magazine.
Final deliverables: Consultation and print ad
Hagan: "M&AD was able to visually express Trilon's offer in a manner that was completely different from everyone else in the space... and yet, completely on brand and in a manner that made sure we were only talking to qualified leads. From a starting point of knowing nothing about our business, their performance was nothing short of remarkable.
There are any number of marketing pros that can give you pretty, or flashy, or dignified. M&AD goes one better, in that they give you stuff that works."
M&AD: "Trilon was very generous with their time and competitive analysis, which allowed us to position them in a powerful fashion against their competitors in the space. It also helps, of course, that their service is so fantastic that any client they acquire, they tend to keep for years and years. When it comes to IT support, they really are world-class."
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