Case Study - North of Manhattan
Principal: Joe Recchia, CEO, North of Manhattan
Needs: Content Monetization
Challenges: Increasing eCPM for a new business
Background: North of Manhattan is a content site for fashion-forward affluents, with exceptional design and photography. With a relatively short history and growing organic traffic levels that aren't yet at the level of more established destinations, the site consulted M&AD for ideas on improving monetization prior to pitch meetings with new advertisers.
Final deliverables: Confidential consulting with an action plan for new advertising vehicles.
Recchia: "M&AD's ideas are just what the doctor ordered to take North to a new level of sophistication and strategy. Their willingness to share insight is total, and they are extremely creative when it comes to working around limitations and conditions. I'm very happy with what they have provided, and to recommend them for a wide range of services."
M&AD: "North is just a beautiful site that more people in the space will soon be aware of. While we can not discuss the particulars of the plan, the future for them is nearly as attractive as the property. Joe's willingness to share information and try new tactics makes North one of our favorite clients to work with."
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