Today In I Don't Get It: Awards

Stop Stalking Us

After reading about the Oscars this week, I'm left with my usual reaction... and that is that, just, well, I just don't get why people care about such things. And before you get the wrong impression, this isn't about who got nominated, or the recurring demographic breakdown of that group. Rather, it's why the awards exist in the first place, and why anyone cares about them.

I suppose it's fun to complain about things that don't ever change... wait, that's actually not fun at all. Plus, there's all of these columns about what needs to be done to make the show better -- as if the show ever really changes. Or who got snubbed, as if the snubbing weren't probably better for your economic prospects than to be nominated, but not win it. But beyond all of that, I just don't remember ever making a decision about watching a movie based on whether it won a statue or six. I watch movies based on reviews that probably never mention the awards, or because of the personnel involved.

At this point, you might start to wonder how we'll tie this into marketing and advertising... and, well, it's simple. Have you ever made the decision to hire a marketing and advertising professional based on the awards they have?

That's not a rhetorical, by the way. Feel free to testify to it in the comments. But when you get into my world of analytics fueling creative, lather rinse repeat, awards just aren't part of the flywheel. I'm not saying that we'd turn them down.

Just that we've honestly never even remembered to apply for them, mostly because we've been too busy doing the, you know, work...

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