A Krampus Miracle

Hello, Horned One

This weekend, a movie opened with very little buzz, during a time of the year that is usually death for new releases, while being opposed by popular holdovers. It wasn't expected to do well, with most observers thinking that it would be likely to make less than $10 million. Given the lack of "A" level talent, and the usually strong foreign market for effects-heavy movies, it wouldn't be a disaster, but no one was expecting a major win for Universal.

Instead, "Krampus", the odd mix of horror and comedy that plays off ancient Austrian Christmas myths that speak to the other side of St. Nick., is going to bring in $16 million, second only to the "Hunger Games" juggernaut. As it only cost $15 million to make, and has already pulled in $3.3 million in overseas gross, it's highly likely to turn a solid profit, especially if there is any holdover to the audience in Week Two.

So how did it happen? Well, start with the actual subject matter. The Krampus myths have been making headway for years now, with parades happening in Europe, mentions in mainstream media, and an ever-growing desire among people to personalize the holidays. Next, move to the timing. If you've ever needed a reason to question the status quo, consider the wisdom of why horror movies don't do well in December, because it's not exactly something you can point a lot of data at.

Third, there's the possibility that the movie's actually good. (I actually saw it with a friend on Friday, and it's a bit of a mess with a need for editing, but I've had worse times.) Fourth, there's the usual demographic cross-matching, with a varied cast to bring in multiple classes. And finally, there's just the fact that horror movies, as a rule, always tend to do a little better than expected, because they fly under the cultural radar. Horror movies don't get award buzz or high-end word of mouth. Instead, they sell tickets.

So, kudos to "Krampus" -- proof that trying something new and different is almost always its own reward. (Besides, it's probably best to say nice things to the dear fellow. No need to risk a visit.)

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