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| Does Not Actually Work |
And sure, that's very category specific, with people who sell fireworks strongly in the positive camp, and others with summer seasonal gear probably also doing well... but the plain and simple fact is that the flag isn't a universal panacea, and another sign of how Blue and Red State America are, well, two very different places. It's not as if you are advertising an intolerance for multi-culturalism by waving the Red, White and Blue in front of your home or on your car -- that job is much more done by the Confederate Battle Flag, which is such a charged symbol that it's used by white supremacist groups in Europe, who can't get their hands on the Nazi flag any more -- but it's still rarely seen in affluent areas.
And on some level, this is just profoundly sad. There shouldn't be anything divisive about this holiday, given that it combines food, explosions (both amateur and professional), time off work, and booze. That really shouldn't be something that's more or less popular, well, anywhere.
But maybe I'm just looking at the beer bottle half empty. Perhaps the way to look at the lower spends and engagement is that, as Americans, we care more about fellowship and family, and celebrating the holiday properly, than we do about, well, e-commerce. If there was ever a time of the year when getting out of the house and into air conditioning that someone else is paying for was a win, it's also July 4.
That, or maybe the act of blowing stuff up just makes us want to buy fewer things.
Have a safe and happy Fourth, and we'll catch up after the break!
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