Launch Day!

Connecting In a Provider-Centric Way

Today saw the birth of Telltale Health, the brainchild of Zach Gursky. I worked with Zach a decade ago at a previous start up, and he was kind enough to seek me out. The site is a good v1, with some solid image finds (we had to dig deep to avoid cliche in this category, as it's all royalty-free images and overfarmed), and works just as well on your mobile or tablet. That's not a small thing, especially now that Google is moving to mobile-first SEO, and an opportunity for many in the field to help put the spurs into long-standing and stagnant products to upgrade the old Web site.

As for Telltale's business prospects moving forward? It's the best kind of business idea, in that it takes a proven innovation and applies it to an industry that's a little behind the times in terms of optimal practices.

Anyway, check it out if you like. It's been a bit of a challenge to get it all done, but that's the way of these things. No such thing as a painless delivery.