More With The Dead Ads

Rock On, Display Ads

Busy week for this meme...

From Media Post: "Akamai will team with Adobe Primetime to market a server-side dynamic ad insertion solution... The server-side ad insertion idea lets ad insertion intergrate easily into content delivery and takes processing the ads and content away from the player. In theory at least, that thwarts some ad blocking devices... The new system gets to the beta phase in the second quarter of 2015." 

So... pretty much what we were talking about earlier in the week. Ads coming back, like the tides, in places without banner blindness, with more of a native approach. Viewability spikes, and in all likelihood, CTR and all of the other data that people use to denigrate the medium.

Or, if you want to go shorter: Toothpaste doesn't go back in tubes, once it's out. 

Especially when the toothpaste in question (display ads on the Web) is 20 years old.